During my time at any company,
I am constantly revising and reworking the generic email templates that I use to ensure they always embody the best features to enhance the brand's image. Keeping designs fresh is the key to keeping customers interested - they always need to feel like they are viewing something new and different, rather than the same email churned out again and again. As an example I have looked at how the Space NK emails have changed during my first 12 months. A second example are our Valentine's emails from 2010 and 2011 - click here.
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